Made was tasked with naming & branding this new law firm. They wanted a brand that communicated a distinguished history but didn’t appear stuffy or dated, with an edge of modern, minimalist style. The new identity reflects the specialised and professional focus of the firm. Made worked very closely with Kingston & Partners to establish a tone of voice that would suggest modernity and a more professional, corporate aesthetic, paired with an established heritage feel. This is the golden balance in our branding process that successfully treads the line between old and new.