TAI Urban Resort, Corporate Identity System Design

PrizeOfficial Selection in Illustrate (graphic)
CompanyChan Yee Group
ArtistChan Yee Group
ClientTAI Urban Resort
CreditChan Yee Group
Video URLView

Tai Urban Resort opened in 2022. The Chinese character design of the Logo forms the word "hand", which expresses warm hospitality to tourists, and the "heart" represents meticulous care for guests. "TAI" in the English name is the core concept of the brand, representing Taste, Aesthetics, and Interest. The golden cross star represents the North Star that guides the direction during the journey, and the strokes and colour application of the font, show the Taiwanese characteristics of Tai Urban Resort.