SaoDiSeng 扫地僧

PrizeOfficial Selection in Illustrate (graphic)
CompanyJinming Gao
ArtistJinming Gao
ClientWanjin Agriculture co.

??? is a fruit brand dedicated to producing the highest quality, organic citrus. The brand name is the Chinese pronunciation of "Sweeping Monk". The logo depicts a serene and understated monk, wearing a robe and wielding a broom, focusing on a few grains of fruit on the ground. In Chinese culture, it symbolizes Zen and meditation. The design from the logo to the packaging uses the texture of the brush and the "nail head painting" in calligraphy to demonstrate that traditional Eastern Buddhist values and aesthetics correspond to the brand's philosophy.