Tim Hortons Move For Kids’ Sake Digital Campaign

PrizeOfficial Selection in Illustrate (graphic)
CompanyRazor Creative Solutions
ArtistRoberto Carreiro
CategoryProfessional
Design TeamJoseph Cascioli, Kristin DiBello, Brian Barber
Client Big Brothers Big Sisters of Peel York
Video URLView

When Covid-19 cancelled their premier, in-person fundraiser, Big Brothers Big Sisters of Peel York – a youth mentoring agency serving Toronto’s western and northern suburbs – quickly pivoted to a new, in-home event they called Move for Kids’ Sake, sponsored by Tim Hortons. In just weeks, Razor Creative Solutions developed new branding for use in digital, print, onsite and social media. Today, Move for Kids’ Sake is back in-person, logging year-over-year participation and donation growth. And Razor’s branding is used by other Big Brothers Big Sisters agencies across Canada for their events.

Bio
Razor Creative Solutions is a tight-knit group of designers, creative strategists and social media specialists in Mississauga, Ontario, Canada. We are committed to the promise of Design With An Edge – a philosophy that reimagines lines and boundaries, seeks insight and action, and is expressed with elegance and simplicity that helps our clients tell their best stories.