Blizzard Cinema

PrizeHonorable Mention in Interior Design
CompanyDesign Action
ArtistDesign Action & Associates

The lights are slowly dimmed and movie are projected on the screen. The experience is like as if you are going into dream work where everything are created with different effects each time. We like to think the experience of watching movies is like living inside a blizzard where it captures everything, ideas, thoughts, and feelings and then spits out a total new look, a new understanding. The designer is inspired by the power and motion of the blizzard and would like to preserve a moment of it. The designer chose the color white to represent the snowy blizzard. As you entered the cinema lobby to the theatre, the walls are designed and formed like waves of wind making the space very dynamic and powerful. The false ceiling is designed and shaped to look like frozen ice sheets where liquidity forms into solidification. The gray flooring like covered with snow.

Design Action & Associates is award-winning interior design practice based in Hong Kong. We are young, dynamic, innovative and developed rapidly local design company. All of our creative designs can fulfill clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. The people-oriented design has been the core objective of Design Action, we deeply believe an excellently designed product is a result of good communications between customers and designers.