Rainforest Connection - Marketing Collateral & Infographic Design

PrizeShortlist in Graphic Design
ArtistJacky Cheung
CategoryStudent

Rainforest Connection (RFCx)is a NGO that uses upcycled mobile technology to monitor and protect remote forests, enabling real-time interventions. It's a solution that can halt illegal logging in rainforests. My negotiated project is intended to develop a marketing collateral redesign for the Rainforest Connection (RFCx) that helps promoting their goal of action against illegal logging in rainforests. Infographic presentation is explored to succinctly visualize the mechanism of detection system and the old smartphone upcycling process. The project aims to educate the public about the RFCx operation and encourage people to take part in the old smartphone donation campaign, also enhancing the communication between RFCx and other co-operative parties, that finally help expanding their system to operate on a global scale.