Free to choose

Free to choose, is the first of the PhoneixPhotoProject. It consists in a box containing a vintage film camera used to take the pictures, the sealed negative, a sealed portfolio of 12 fine art prints single edition and a sealed journal with some words about the images. The buyer will choose free if for him/her the value is in the tool, the reproducibility of the images, the uniqueness of the single edition portfolio, the story told in the journal or a combination of them, simply deciding what to unseal. The idea is to let the buyer decide the philosophical value of photography and decide the destiny of the images.